Nigeria bans white foreign actors from appearing in commercials

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Nigeria bans foreign actors from commercials
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Nigeria has become the first country in the world to ban foreign actors from acting in commercials and voice-overs.



The Times writes about it.

Half of the commercials 10-20 years ago were filmed by foreigners, and all the voice-overs were with a British accent. We are about 200 million. Are you saying that you could not find local models for advertising? - Said the president of the Association of Advertising Agencies of Nigeria, Steve Babaeko.

Steve Babaeko believes that the new ban is in the national interest.

A renaissance has come in the country, and young people are experiencing a new sense of pride - therefore, the society reacted negatively to advertising with foreigners, - said Steve Babaeko.

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