Why couples are increasingly turning away from lavish weddings

In Ukraine, the trend has been linked to a full-scale war, but more and more couples around the world are eschewing large-scale celebrations in favour of intimate micro-weddings.

"COVID has made small weddings socially acceptable," explains Raven Crisafulli, a lecturer in the Department of Tourism and Event Management at the University of Florida. - "Before the pandemic, many couples felt the pressure to organise a lavish wedding. Now they realise that they don't have to invite 150 people and rent a banquet hall for a meaningful event."

In addition, economic factors have also influenced the growing popularity of micro-weddings. According to The Knot, the average cost of a wedding in the United States is about $33,000. The cost of a wedding in Ukraine in 2024-2025 can range from 140,000 to 600,000 hryvnias and more, depending on the number of guests and selected services. The average price of a wedding for 100 people is between UAH 200,000 and UAH 500,000.

Micro weddings, as a rule, are limited to 10 - 40 invitees. This allows for a significant reduction in costs while investing in higher-quality details - whether it's exquisite bouquets, an author's menu or unusual locations.

"Fewer guests allows the budget to run more efficiently," says Crisafulli. - "You can spend more on décor, food or atmosphere without feeling overwhelmed by large-scale organisation."

The market has also responded to the new preferences. Photography, videography, catering and event planning contractors have begun offering lighter packages designed specifically for micro-weddings. For most newlyweds, this is not an attempt to save money, but a desire to make their wedding day truly personal and emotional.

"The most memorable weddings are those that touch the newlyweds and their loved ones to the core, not those with the largest team of contractors," emphasises the expert.