The young widow of a Ukrainian warrior created a clothing brand in his honour. It helped her survive

The story of this Ukrainian family, which was destroyed by the war, is described by Ukrainska Pravda.

In 2022, Yulia lost her husband Matvei, who volunteered to defend Ukraine and died at the front.

Yulia says she was left alone with pain and emptiness, not knowing how to live on. Over time, Yulia decided to turn the memory of her husband into a source of strength and create something that would remind her of him and help others at the same time. This is how her clothing brand MOver came into being in 2023.

The name of the brand is symbolic: it combines two ideas, the memory of Matthew and moving forward despite loss. M is the first letter of her husband's name, and MOver is his call sign at the front. For Julia, MOver became more than just a business, but a way to cope with grief and stay connected to the man she loved.

When I see people wearing our clothes, it really warms my soul. Especially after the first six months when there were no results and I was honestly scared because of the low number of sales. Now I realise that I am moving in the right direction. Results are not quick - you have to work hard and think about every step. Now, when I see people in Lutsk wearing our clothes, I think: "Oh, this is mine, I made this" - and I feel good. I'm sure Matvey would be proud of me," says Yulia with a smile.

The collection is based on the clothes that Matvey loved - comfortable and stylish, in which you can do sports and everyday activities. MOver symbolism reflects strength and resilience, reminding of those who fight for Ukraine. For Yulia, each model is a part of her personal history, an embodiment of emotions and memory.

Creating the brand became a kind of therapy for her. Through working with fabrics and design Yulia found a way to express what cannot be said in words. MOver for her is also an opportunity to talk about love, which does not disappear even after death.

It is important to her that the brand develops and remains a symbol of remembrance. Today MOver is a story of how pain can be turned into strength and personal tragedy into a source of inspiration for others.

Julia's story proves that even in the hardest of times, you can push yourself up from the bottom and find the strength to move on. Her brand reminds us that memory and love can give us the strength to move forward, helping us to survive loss and build a future.