Jam Blush: the new trend for spring 2025 from Hailey Bieber

The trend was launched by model Hailey Bieber, actively demonstrating the image on social networks and promoting her own Rhode cosmetics line.

The essence of the trend is light and natural make-up with an emphasis on the freshness of the skin. To replicate Jam Blush, you'll need a cream or gel blush in warm berry colours such as raspberry, strawberry or plum. The product is applied with your fingers to easily achieve a natural glow. An important touch is to add a little blush on the nose to create the most natural look.

The main advantage of the trend is simplicity and naturalness. The less other cosmetic products you use, the better. However, those with oily skin should choose blushes with care to avoid a too "oily" effect. It's best to go for textures with a light coverage and avoid overly oily formulas.

Like many other fashion phenomena, Jam Blush is heavily used for marketing purposes. Hailey Bieber herself doesn't miss an opportunity to promote her Rhode brand, showing off the new blushes from the spring collection. Despite the commercial component, the trend has caught the public's fancy, as it allows you to look natural and fresh in just a couple of minutes.