Young people don't google. The study showed where zoomers look for information
The young audience more often chooses Instagram and TikTok platforms instead of Google to search for information.
Prabhakar Raghavan, Senior Vice President of Google, spoke about this.
We are talking about American Internet users aged 18-24 years. According to him, generation Z uses keywords for search less often, and for this audience "completely new technologies" are needed.
Zoomers tend to prefer more "visually rich" forms of search, according to Google's internal research, so apps with lots of entertainment content are more likely to engage them. The company fears that Google's years of work to create various search recommendations may not be useful for young Internet users.
We have to conjure up completely new expectations, and that requires completely new technological foundations,” Raghavan said.