Being smeared in ketchup is fashionable: Heinz has released a collection of things with ketchup stains

Heinz offered to look at beauty through the prism of ketchup. A food manufacturer has released a collection of used items with ketchup stains. It includes 157 wardrobe items of different sizes. You can buy something for yourself smeared with ketchup in the ThredUp online thrift shop. The money received from the sale of such things, business owners promise to send to charity. The company itself writes about the initiative.

As the authors of the project explained, its goal is to draw attention to the topic of careful handling of things.

At the same time, they emphasize that "worn, even stained, clothes are not a reason to get rid of them." They note that according to ThredUp, more than 60% of young people choose used items as new items. And according to GlobalData, the global used clothing market will grow by 127% by 2026.

It should be noted that the import of new clothes to Ukraine has fallen by 60% since the beginning of the war. In addition, imported items have become more expensive due to fluctuations in the dollar. Also, experts say , the import of new collections will be reduced in the near future, and in the spring in Ukraine there may even be a shortage of shoes and clothing.

It is natural to pay attention to already worn things, the more it becomes fashionable.