In Ukraine, prices for equipment have increased

Since the beginning of the war, the cost of home appliances in Ukraine has increased significantly. Depending on the name of the product, the positions have risen in price by 12-20%. Alexei Zozulya, CEO of the Foxtrot company, told Forbes about this.

He also noted that the abolition of duties on these goods and access to the currency at an acceptable rate made it possible to keep the market from falling and sharply rising prices.

Since the beginning of the war, prices have risen by about 12-20% in Ukraine. If not for the decision on critical imports, they would have grown much more. Because it was the abolition of the duty that partially compensated for currency risks, the cost of logistics, which has grown enormously, - he said.

He also drew attention to the fact that the equipment has risen in price due to logistics. Delivery of goods has increased significantly.

Trunk - intercity logistics between warehouses and distribution centers - has risen in price by more than 1.5 times for fuel. Delivery logistics - to the consumer - has grown a little less, - he specified.

Zozulya also noticed that the assortment in stores was significantly reduced.

We have blocked maritime logistics - this is up to 70% of the supply of goods. The channel for receiving goods from Europe is active - Poland and Romania and the Baltic countries. This channel is narrow in terms of throughput, so my partners and I focused on the product groups with the highest turnover. First of all, these are smartphones and appliances from small households,” Zozulya added.

Regarding the demand for such a product, Zozulya said that the demand for equipment has fallen by half. At the same time, a number of commodity items increased sales.

For example: in March, sales of TVs dropped to 70%, built-in household appliances were irrelevant at that time . At the same time, the demand for specific goods soared, which were in demand among volunteers and internally displaced persons. For example, power banks and various accessories for smartphones, small household appliances were what was needed to organize the life of people in a new place. Also, for certain goods, demand has increased due to requests for military operations, he noted.

In turn, the Foxtrot company said that in the second half of May, the company reached an uncharacteristic peak in sales for such goods as irons and blenders, sales of electric scooters traditionally increased by 15-20% compared to last year.

But the groups with the brightest seasonality showed above-average sales only in the first half of June: we are talking about air conditioners +294% (relative to the previous month), boilers +170%, fans +330%.