Skinfluencers and grooming mistakes: how trends are ruining our skin

But now social media dictates that if your ritual doesn't consist of 10 steps, you're not taking care of yourself at all.

Experts assure: the more you blindly follow online trends, the higher the chance of ruining your skin.

"Skin is not a fashion accessory but a living organ," reminds Shamika Haldipurkar, founder of the brand d'you.

The problem is an overabundance of content

The internet is awash with a wave of advice from 'beauty bloggers'. Except that many of them were writing about clothes yesterday, and today they are already "experts" on retinol. And young people are swallowing it without filters.

"Not everyone with 100,000 subscribers understands how skin works," says journalist Anjan Sachar. - "And brands are increasingly chasing coverage rather than expertise."

"Trendy" skincare can ruin your skin

Dr Bindu Stalekar cites a case in point: a 16-year-old acne patient watched TikTok advice and used everything at once - salicylic acid, niacinamide, benzoyl peroxide and acid peels. The result? Burn, irritation, and a complete breakdown of the skin barrier.

"Not every active ingredient is necessary for everyone. And overload is the path to problems, not to radiance," warns the doctor.

How not to make a mistake: tips from the experts

1. Mirror first, shop later
   Look at your skin: is it oily, dry, sensitive? Proceed from this, not from the "tip of the month".

2. Start simple
   Basic care is cleansing, moisturising and sun protection. Everything else is as needed.

3. Watch out for formulations
   Look out for niacinamide, panthenol, squalane, ceramides - they help your skin, not just "sound pretty".

4. Avoid hype
   Just because a product has gone viral doesn't mean it will solve all your problems. It's just a cream - not a miracle.

5. Consult a dermatologist
   Even one consultation can save you years of 'experimentation'.

What should brands do about it?

According to Haldipurkar, honesty is the new luxury. She openly tells us when a product has failed to live up to users' expectations and even changes formulas.

"Our cream went viral and people expected it to save their skin. But it's just a cream. And it needs to be honest about that," she admits.

The bottom line: less is better

Minimalism in grooming isn't about laziness, it's about caring. The new trend is "skinstreaming" - when you don't bombard your skin with everything, but give it what it really needs.

Let there be fewer bottles, but more meaning. And your skin will thank you - not with likes, but with a healthy glow.