Cowboy chic, ruffles and fringe - here's how we'll be dressing in summer 2025

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Zara brings back boho and western fashion - here's what to wear this summer
08:00, 09.05.2025

Summer 2025 promises to be hot in more ways than just temperature. Zara have rolled out the new Studio Collection - and it's just 🔥!



Cowboy motifs, fringe and the spirit of freedom are back in fashion, but now combined with romantic ruffles, delicate embroidery and stylish jewellery. The collection is a cross between boho and western - and that's exactly what we need this summer!

📸 S teven Meisel himself shot the photos of the campaign: the models pose against the backdrop of sandy landscapes, as if they came from the posters of westerns. Dresses, waistcoats, mini-skirts and voluminous blouses all create the image of a free and daring heroine.

What's in Zara's Spring/Summer 2025 collection?

  • Wild West-inspired embroidery on trousers and waistcoats

  • Fringe on bags, belts and even shoes

  • Airy ruffles on tops and skirts

  • Embroidered bralettes that can be worn separately

  • Metal jewellery and gladiator-style sandals

Who is this collection for?
For everyone! Love festivals and boho vibes? This is for you. Want to update your wardrobe with a western twist? You'll find everything from basic shirts to tops that will work with any look.

Cowboy chic, ruffles and fringe - here's how we'll be dressing in summer 2025
Cowboy chic, ruffles and fringe - here's how we'll be dressing in summer 2025
Cowboy chic, ruffles and fringe - here's how we'll be dressing in summer 2025
Cowboy chic, ruffles and fringe - here's how we'll be dressing in summer 2025

Elle's editors have already picked their favourites:

  • Mini skirt with ruffles

  • Cowboy embroidered waistcoat

  • 70s suede coat

  • A set of bralettes and a translucent shirt

  • A fringed bag that will be the main accent of the look

So if you're still wondering what to wear this summer, just check out Zara. They've already decided everything for us: freedom, style, cowboys and a bit of glamour. 🐎✨

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Maria Grynevych

Maria Grynevych, project manager, journalist, co-author of Guidebook Sacred Mountains of the Dnieper Region, Lecture Course: Cult Topography of the Middle Dnieper Region.